Trust in Advertising: Who’s Got It, and For What Formats?
Nielsen has released its latest “Global Trust in Advertising” report [download page], a biennial examination of the different forms of advertising that consumers around the world trust and act upon....
View ArticleOnly 4 in 10 American Adults Trust Mass Media
Source: Gallup Notes: Trust in the mass media remains at a record low, according to Gallup, with just 40% of American adults surveyed reporting a great deal or fair amount of trust in the mass media –...
View ArticleTrends in B2B Content Marketing
The Content Marketing Institute (CMI) and MarketingProfs have released their latest annual report [pdf] looking at the state of content marketing among B2B marketers in North America. As the sixth...
View ArticleThe World’s 10 Most Valuable Brands in 2015
Source: Interbrand Notes: Apple and Google remain atop the list of most valuable brands for the third consecutive year, with their brand value growing by 43% and 12%, respectively. While the...
View ArticleTop 10 Marketing Charts of the Month – September 2015
This month’s quick-hit set of top charts includes the following topics: identification with generational traits; American affluents, by generation; youths’ traditional TV viewing; trust in digital...
View ArticleUS Adults’ Daily Major Media Consumption Estimates, 2011-2017
Source: eMarketer Notes: Daily time spent by adults with the mobile internet will grow by 11.3% this year, predicts eMarketer, but growth rates will then drop below the double-digits for the first...
View ArticleHow Do Consumers Say They’d Respond to Positive Customer Experiences?
Some 82% of consumers have had a positive experience with a company recently, finds Verint [download page] in a survey of 18,038 respondents across 9 countries. Consumers were most likely to attribute...
View ArticleTop Brands in 2015 Ranked by Customer Loyalty
Source: Brand Keys Notes: Netflix is this year’s brand loyalty leader, rising 11 spots from last year’s results to take the mantle from Amazon, reports Brand Keys in its latest annual loyalty study,...
View ArticleWill Consumers Pay More For Products From Socially Responsible Companies?
During the past month, a few studies have been released examining consumer’s attitudes towards corporate social responsibility (CSR) programs and the effect they have on purchasing behavior. The...
View ArticleTop Marketing Challenges for B2B and B2C Organizations
Source: HubSpot Notes: Proving the ROI of marketing activities is the top challenge for both B2C and B2B organizations, according to results from HubSpot’s latest State of Inbound report....
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