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Trust in Advertising: Who’s Got It, and For What Formats?

Nielsen has released its latest “Global Trust in Advertising” report [download page], a biennial examination of the different forms of advertising that consumers around the world trust and act upon....

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Only 4 in 10 American Adults Trust Mass Media

Source: Gallup Notes: Trust in the mass media remains at a record low, according to Gallup, with just 40% of American adults surveyed reporting a great deal or fair amount of trust in the mass media –...

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Trends in B2B Content Marketing

The Content Marketing Institute (CMI) and MarketingProfs have released their latest annual report [pdf] looking at the state of content marketing among B2B marketers in North America. As the sixth...

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The World’s 10 Most Valuable Brands in 2015

Source: Interbrand Notes: Apple and Google remain atop the list of most valuable brands for the third consecutive year, with their brand value growing by 43% and 12%, respectively. While the...

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Top 10 Marketing Charts of the Month – September 2015

This month’s quick-hit set of top charts includes the following topics: identification with generational traits; American affluents, by generation; youths’ traditional TV viewing; trust in digital...

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US Adults’ Daily Major Media Consumption Estimates, 2011-2017

Source: eMarketer Notes: Daily time spent by adults with the mobile internet will grow by 11.3% this year, predicts eMarketer, but growth rates will then drop below the double-digits for the first...

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How Do Consumers Say They’d Respond to Positive Customer Experiences?

Some 82% of consumers have had a positive experience with a company recently, finds Verint [download page] in a survey of 18,038 respondents across 9 countries. Consumers were most likely to attribute...

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Top Brands in 2015 Ranked by Customer Loyalty

Source: Brand Keys Notes: Netflix is this year’s brand loyalty leader, rising 11 spots from last year’s results to take the mantle from Amazon, reports Brand Keys in its latest annual loyalty study,...

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Will Consumers Pay More For Products From Socially Responsible Companies?

During the past month, a few studies have been released examining consumer’s attitudes towards corporate social responsibility (CSR) programs and the effect they have on purchasing behavior. The...

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Top Marketing Challenges for B2B and B2C Organizations

Source: HubSpot Notes: Proving the ROI of marketing activities is the top challenge for both B2C and B2B organizations, according to results from HubSpot’s latest State of Inbound report....

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